I have only heard rumors, but Sprint might be considering a radical $59.99 unlimited plan. Compare this to the $99.99 plan offered by the other major carriers. A $40 savings for a service that is generally on par (within reason) to what the other carriers offer.
Sprint needs to do something radical and this could be it. They used to differentiate themselves on price. Now, they are just another carrier, which is boring. New marketing campaigns have tried to right the ship but when the product is bland, a snazzier picture can’t do much.
Sprint, do something crazy and wild, launch the $59.99 unlimited plan and make this month truly one of the most interesting the telecom world has seen in a while.